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Introduction
Mind Mapping is a visual information management tool that enables us to structure, organize, memorize, arrange, brainstorm and learn information in a highly specialized way. In fact, the last 10 years have brought us amazing insights into the human mind and our limitless capacity to think, comprehend and store large reservoirs of information. If anything, these studies have proven that our capacity to think effectively and quickly is very closely tied to our imagination and our ability to create associations between information chunks.
Mind Mapping has come a long way since the early days when Tony Buzan introduced it to the world. It is now on the brink of becoming a mainstream tool that enables academic students, business professionals and many other individuals to tackle and take control of the overwhelming amount of information that we are forced to absorb every single day. Moreover, Mind Mapping is changing shape and form, turning into a Visual information management tool that brings with it a vast amount of flexibility and affordability.
Visual Mapping has come into its own over the past 5 years. There are now more Visual Mapping software applications out in the market than can be counted on our fingers and toes. The world of Information Organization is definitely changing course, and Visual Mapping is quietly becoming the revolutionary tool that will enable the few early adopters to gain a foothold and advantage within their industry. The question is, “Are you on board YET?”
This article post will introduce you to the principles behind Visual Mapping from a “beginner’s” perspective. It will also present you with several Visual Mapping examples utilizing different Mind Mapping software programs; to enable a visual comparison of the features and graphical appeal of each tool. The bulk of the discussion will however be built around the IQ Matrix Mind Map presented at the top of this post. This IQ Matrix is available as a free full color pdf download from the IQ Matrix Shop.
The 1st Branch of this IQ Matrix provides a definition of Mind Mapping. The 2nd Branch delves into the benefits of Mind Mapping. The 3rd Branch describes a variety of uses for Mind Maps. The 4th Branch identifies the industry accepted process of drawing a Mind Map. And finally, the 5th Branch breaks down the rules of Mind Mapping. These Rules are expanded in greater depth and detail within each of the computer generated mind map images presented towards the end of this post.
Defining Mind Mapping
Mind Mapping is a method of storing, organizing, prioritizing, learning, reviewing and memorizing information. It effectively presents an overview and summary of a body of knowledge that fuses words and pictures; helping simulate logic and creativity for proficient and effective thinking practices involving the 5 senses.
The Benefits of Mind Mapping
The benefits of Mind (visual) Mapping are extensive and far reaching in that it naturally expands our biological thinking capacity and ability to think laterally in any given situation.
Here are some of the prolonged benefits experienced by “serial” Mind Mappers (those who regularly utilize Mind Maps to clarify their thinking and organize their ideas):
• Improved capacity to see the bigger picture.
• Improved capacity to see detailed information.
• Improved capacity to remember complex information.
• Improved capacity to remember related chunks of information.
• Improved capacity to cope with mental clutter.
• Improved capacity to cope and manage periods of information overload.
• Improved imagination.
• Improved memory and retention.
• Improved levels of concentration.
• Improved note-taking ability.
• Improved level of interest in the content or subject one is studying.
• Improved problem solving ability.
• Improved management of study and revision time for Academics.
• Helps unlock hidden understandings within information chunks.
• Helps unlock unexpected creative insights and ideas.
• Helps save time.
• Helps make learning fun.
• Clarifies goals.
• Clarifies plans of action.
• Clarifies ideas.
• Clarifies habitual patterns of thinking.
• Triggers creative associations.
• Triggers comparison of facts, stats, data and ideas.
• And much more that is based upon personal experience, need and ability.
All the benefits presented above are of course open for discussion and interpretation. However, keep in mind that the true benefit lies in committing yourself to the act of utilizing Mind Maps for a period of at least two weeks, and measuring the results for yourself.
Remember that you don’t necessarily need to be a visual thinker in order to benefit from this process. Visual Maps after all don’t require the use of images, and can in fact be built entirely around key words and phrases in a somewhat linear fashion. Either way, they will assist you to better organize and manage the ever growing amount of information that comes your way every single day.
Using Mind Maps
Since the dawn of the Internet age, Mind Mapping has been growing steadily as an accepted means of storing and organizing information. Over this time, many people have shared extraordinary tales of how they utilize this Visual Thinking medium to organize, manage and improve their lives.
Mind Mapping for Work Productivity
Here are some ways people utilize visual mapping at work:
• Planning sales strategy.
• Planning marketing strategy.
• Organizing and managing projects.
• Organizing and managing meetings.
• Preparing for networking.
• Preparing for interviews, and conducting interviews.
• Business planning.
• Research and development.
Mind Mapping for Academic Success
Here are some ways students utilize visual mapping at school:
• Learning languages.
• Learning grammar.
• Preparing for examinations.
• Preparing structure for essays.
• Preparing presentations.
• For teaching purposes.
• Brainstorming ideas.
• Problem solving.
• Thinking creatively and critically about topics.
• Memorizing subject notes, books and materials.
• For general study and revision of information.
Mind Mapping for Life Management
Here are some ways people utilize visual mapping to manage their life:
• Managing time.
• Managing events.
• Goal setting.
• Keeping a diary.
• Holiday planning.
• Financial planning.
• Tracking important dates, events and information.
What can be achieved, and the amount of information we can manage at one time using visual Mind Maps is absolutely extraordinary. And this list only scrapes the surface of what is possible.
Drawing Mind Maps
Drawing a Mind Map is a rather simple process once one has a grasp of the basic structure. It’s in fact a process that requires very little step-by-step explanation. For that reason I will present it here as briefly as possible.
Here are some quick guidelines to help you draw your first Mind Map.
• Take a large sheet of paper and place it horizontally in front of you.
• Draw a reasonably sized (colored) memorable central image that represents the topic you are going to be mapping.
• Draw at least 4 thick organic looking branches radiating outwards from the central image. Make sure to use a different color to represent each branch.
• Write “key topic” words along these branches that represent the central image and the topic you are mapping.
• Draw additional branches that extend from your main branches. The words on these branches are essentially sub-topics of the words you wrote on your main branches.
• Keep expanding the Mind Map outwards with additional sub sub-topics / key words and branches.
• Refer to the Mind Mapping Rules presented within the next section to help improve your memory and recall of the information contained within the Mind Map you are creating.
For more information about drawing a Mind Map step-by-step see Drawing a Mind Map from Start to Finish.
Mind Map Rules
The content of this section is built upon the Mind Map software examples presented within the next section. You will gain significantly by downloading these images and referring to them as you move through the content presented here. These Mind Map software screen captures will also provide you with a visual representations of the key points of emphasis discussed below.
In order to improve your memory and recall of the Mind Map you are drawing, it is important to utilize a number of imaginative tools that will help stimulate deeper associations. Keep in mind that it’s not necessary to use all these suggestions, however by incorporating them, you will build a strong long-term memory of the information you are learning.
• Use symbols to classify different types of thoughts and ideas.
• Use “key words” on lines. Short phrases can also work well.
• Use multi-headed arrows of varying color, size, style and dimensions.
• Use codes to help draw your attention to specific sections of the map.
• Use good spacing between topics to separate your ideas.
• Use stimulating images and colors throughout the map.
• Use images to represent words in a metaphorical, “sound-like”, or direct manner.
• Create boundaries and borders to draw attention to specific branches.
• Create linear hierarchies of ordered numbers, lists and letters.
• Create “line” hierarchies; radiating from thick to thin lines.
• Create “word” hierarchies; varying “word sizes” to emphasize importance.
• Create memorable central image and associative pictures.
• Draw different shapes to represent ideas and segments of the map.
• Draw multi-dimensional words and objects.
• Draw thick branches that radiate outwards away from the central image.
• Vary “word” case. Use UPPER and lower case to emphasize importance of words.
• Vary font styles to separate ideas and topics.
• Vary branch colors in order to separate topics.
• Vary branch endings in order to emphasize words or phrases.
• Vary branch thickness in order to highlight specific ideas.
• Vary image / picture colors, emphasis, and size to enhance memory and recall.
Drawing Mind Maps in this way helps to stimulate imagination while at the same time creating strong associations. And it is these two factors - imagination and association - that stimulate long-term memory and recall of information.
Below is a Mind Map drawn by Paul Foreman presenting the above mentioned Mind Mapping Rules in a visually stunning graphical format.

| View Large Image | Paul Foreman’s Blog |
Drawing Mind Maps in this way allows for greater flexibility and freedom, while providing your mind with avenues for creative expression.
To see more of Paul Foreman’s ever growing collection of creative and inspirational Mind Maps; visit his Mind Map Inspiration Blog. Paul also has a very unique Drawing Tips for Mind Mapping ebook where he teaches his readers how to create Mind Maps from scratch.
For further insight into Paul’s drawing and Mind Mapping techniques, have a read of How I Drew My Mind Maps ebook. Here Paul discusses how he draws his Mind Maps step-by-step in a simple and easy to follow manner.
Comparing Visual Map Software Applications
There are several dozen Visual Mapping software applications available today. For links and information about these software applications, please read Advanced Mind Mapping Study Skills.
Below I have presented the Mind Mapping Rules (discussed above) within 4 leading Visual Mapping software applications. Each one represents this information in a slightly different fashion. A short explanation of each software’s unique features is presented under the images. These images will provide you with a good point of reference of the capabilities of each software application. However, keep in mind that each software also has other additional features and tools that you can only come to appreciate through use and application.
Tony Buzan’s iMindMap

| View Large Image | Download Trial of iMindMap |
iMindMap is a cartoon-like Mind Mapping software applications that most closely resembles the process of hand-drawn Mind Mapping presented by Paul Foreman. This software is designed and created by Tony Buzan the world renowned author who for many years has been a pioneer within Mind Mapping circles.
The software is relatively simple to use, allowing each user the ability to draw and extend branches with their mouse or a computer pen. Content is added to each branch via the keyboard once that branch (line) has been selected. Colors, fonts, images, symbols, and discrete notes can also be added to each branch as required.
The software is quite pleasing on the eyes from a graphical perspective, and is probably most suited to young children and those who are just starting out with Mind Mapping. However, iMindMap does lack quite a number of business, productivity and “information organization” related features that can be found in the other software packages presented within this post.
Personally, I utilize iMindMap to present simple snippets of information in a creative and visually appealing format.
Mindjet MindManager

| View Large Image | Download Trial of Mind Manager |
Mind Manager is a feature rich Mind Mapping application that structures content and information in a very systematic and organized manner. Predominantly utilized for business purposes, Mind Manager is today gaining inroads into educational institutions and the home environment.
Mind Manager provides the user with great flexibility to organize, arrange and categorize information in a variety of ways, while providing seamless Microsoft Office and Outlook integration. The software also allows the user to attach discrete notes to every branch, to insert symbols, images, web-pages, file shortcuts and folder links. The recent version of Mind Manager now comes with an integrated browser and enables users to save their Mind Map creations in an interactive pdf format that can be shared with others who don’t have access to the software application.
I have personally utilized Mind Manager extensively for the past 5 years. I plan out my blog posts, set goals, organize my time, manage the information I am learning on a daily basis, brainstorm ideas, and much more. My life would no doubt be very cluttered without it
NovaMind

| View Large Image | Download Trial of NovaMind |
The Visual Mapping market is very broad, as each software application positions itself within the marketplace somewhat differently. At one end, we have the cartoon-like layout of iMindMap. While at the other end of the spectrum there is the very structured layout of Mind Manager which is primarily utilized for business mapping purposes. There are also 3D applications such as Topicscape which is discussed a little later.
NovaMind seamlessly blends the features found within iMindMap and Mind Manager and improves on them in several respects. Within NovaMind you have the ability to position the branches exactly where you want them (which you can’t do in Mind Manager), while at the same time having the ability to create different branch styles (which you can’t do in iMindMap). On top of this NovaMind also provides the use of many different layout options like the rainbox coloring, FlexiBranches, attached graphics and text, reflections, glassy styles, and high quality images in the graphics libraries, all of which enable the user to make absolutely stunning Mind Maps easily.
NovaMind also allows the user to edit the outline of the Mind Map on the same screen as the Mind Map itself – something that can’t be done within Mind Manager or iMindMap – which helps people who like to work backwards and forwards between the two representations.
NovaMind is great for teaching and learning, as it provides a number of unique and helpful features like the Suggesterator which suggests new ideas related to what you already have on your Mind Map. There is also the BranchStorm capability which helps you blast ideas out very quickly, while providing the user with the ability to print out Mind Maps without text on the branches to assist with note-taking, memorization and revision.
NovaMind also has specialist features for Screenwriting, presentations, and project management, as well as a long list of import and export options, including the NovaMind Connect social Mind Map sharing website.
I’ve only recently been introduced to NovaMind, and on first impressions its ease of use and features have surpassed my expectations. It’s definitely a Mind Mapping software application for the creative mind, and for those who seek a feature packed flexible solution for information management purposes.
Topicscape

| View Large Image | Download Trial of Topicscape |
3D Topicscape is different from all other Mind Mapping software tools, and was included here to show the broad diversity of Visual Mapping software applications. It is designed to help people who want to organize very large collections of computer files and notes in a Mind Map format, but find that most Mind Mapping software soon runs out of steam. With large bodies of information, such software easily becomes overburdened, and the screen is so full of information that it is crowded and unusable.
Topicscape takes a different approach. It builds a landscape that uses the Mind Mapping paradigm, but allows rapid zooming and flying. You can take a broad overview, instantly zoom in on an area for more detail, and just as quickly zoom back if that’s not what you were looking for.
Thousands of files can be associated with one landscape and Topicscape’s very extensive searching capabilities makes handling these easy.
The Mind Map shown here was imported directly from a MindManager file and in Topicscape terms is very small.
I personally utilize Topicscape when I have vast amounts of information I want to collate, arrange and organize into a simple cataloged format that’s easy to refer to and work from.
To view more images of this Topicscape map, please refer to the Gallery Images presented at the top of this post.
Final Thoughts
I hope that this introduction to Mind (visual) Mapping has helped answer any questions you might have had about the tool that is gaining momentum within both Academic and Business circles. If you haven’t as yet utilized Visual Mapping at home, school or at work, than the chances are that over the next 5 to 10 years you probably will.
Mind Mapping is growing in popularity every single day and gaining an ever greater foothold within niche specific industries where information management is of critical importance. As a result, it will continue to grow and expand as the software tools evolve and adapt to our ever changing needs for information management.
How to Mind Map Video
Free Articles & Online Resources
Here are a number of highly recommended free articles and online resources that will further help expand your understanding about this topic:
- Drawing a Mind Map from Start to Finish @ Mind Map Inspiration
- How to Make a Mind Map @ WikIT
- Learn How to Draw Mind Maps @ Mind Tools
- How to Mind Map @ Squidoo
- How to Mind Map @ Buzan World
Mind Map Software Applications
Recommended Books
- Drawing Tips for Mind Mapping by Paul Foreman
- How I Drew My Mind Maps by Paul Foreman
- The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain’s Untapped Potential by Tony Buzan & Barry Buzan
- Mapping Inner Space: Learning & Teaching Visual Mapping by Nancy Marqulies & Nusa Maal
- Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business by Jamie Nast
- Mindmapping: Your Personal Guide to Exploring Creativity & Problem-Solving by Joyce Wycoff
- Mind Maps at Work: How to Be the Best at Your Job & Still Have Time to Play by Tony Buzan
- Visual Thinking: Tools for Mapping Your Ideas by Nancy Marqulies & Christine Valenza
- Thinking Visually: Business Applications of 14 Core Diagrams by Malcolm Craig
If you would like to download a copy of the free IQ Matrix Mind Map presented at the top of this post, it is available from the IQ Matrix Shop.




























Thanks for the mention Adam.
Mind Maps have helped me clarify and organise my thinking, both with existing knowledge and new learning. An added bonus for me personally is that it also provides an outlet for exploring my creativity.
Paul Foremans last blog post..The Qualities of Leonardo da Vinci
Thanks Adams, I am saving this one, so next time, when I need to share in a post what’s mindmapping about I can link you instead of wikipedia and saved me a lot of typing!
@ Paul: You are most welcome Paul. Your mind mapping style and technique allows for great flexibility of thought. For that reason your Mind Maps are in essence limitless in their capacity to represent ideas and information. I await in anticipation to see many more great things from you in the future.
@ Miguel: I’m glad you found the post useful, and I appreciate the link back to the site. When it comes to summarizing books using Mind Maps; I personally don’t feel you should be too concerned with copyright laws. You are after all not copying large paragraphs of the book, but rather presenting a summary of the content contained within the book using a creative and visual apparatus. However, if you are going to be selling these Mind Map summaries, than I would suggest that you find out more information about licenses. The Shakespearean IQ Matrix Workbooks are an exception to this rule because they were written a few hundred years ago.
If you have any other questions regarding this, please let me know.
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Hi Adam,
good post and you make very nice maps, which software do YOU use to make maps like the very first one on this post ?
Alexander Reifs last blog post..Gratitudine
Hi Alexander,
I don’t use Mind Mapping Software to create these Mind Maps. They are generated graphically. I will be creating HOW TO Videos in the future that will explain step-by-step how I create them.
Thank you for your comment.
WOW, this will really interest me !
Looking forward
ciao
aalexander
Alexander Reifs last blog post..Tu hai uno scopo della vita ?
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