This article explores the two primary motivating forces behind all our choices, decisions, and actions. The pain and pleasure principle dictates how we feel each day and what we choose to do about it. In fact, this principle secretly and covertly carves out our destiny at an unconscious level of awareness. The article breaks down an eight-step process that will help you use this principle to your advantage. Working through this process of steps will help move you from a state of procrastination, uncertainty, and hesitation, to a state of desire, certainty, and motivation. The steps of this process include creating pain, interrupting your pattern, creating leverage, generating pleasure, anchoring a new behavior, becoming a realist, and building your plan of action. As you work through this process it will help you to successfully overcome limiting habitual patterns of behavior that are currently sabotaging your progress as you work toward your goals and objectives.