Richard Branson Secrets to Success

Richard Branson

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A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
— Richard Branson

The Entrepreneurial Mind of Richard Branson

Sir Richard Branson is an iconic and legendary figure within business circles. His Virgin companies span the globe, while his thirst for brand domination and sense of adventure tell a story of an intriguing and thought provoking life sprinkled with danger, high risk tactics — pushing the boundaries of the possible — and an all encompassing purpose that is built upon fairness and change. Add to this mix a charismatic persona and an extraordinary business acumen, and you have one of the most well-known and iconic figures of today’s business world.

The discussion that follows delves briefly into aspects of Richard Branson’s personality and behavior in order to shed some light into the mindset of this entrepreneurial magnate.

The purpose of this IQ Matrix and accompanying article post is to present a visual overview of the characteristics of a successful entrepreneur whose qualities we can all model, learn from, and cultivate until they become our own. We will specifically break down Richard Branson’s habitual patterns of behavior, his skill-set and the mindset that has shaped and carved Richard Branson’s personality and made him a legend within the business world.

The information contained within this article was collected from several books which are listed towards the end of this post.

Richard Branson’s Habitual Patterns of Behavior

There are several subtle, and some not so subtle behaviors that Richard Branson undertakes on a daily basis that enable him greater clarity of thought and a personal understanding of the events and circumstances that he is confronted with at any given moment in time.

These behaviors are briefly outlined below:

Stepping Outside of Comfort Zone

Richard Branson is constantly stepping outside his comfort zone into new industries to face unique challenges that test his discipline, expertise and resolve.

Facing Problems Head-on

When problems arise, Richard Branson tackles them immediately and aggressively, making sure that small problems don’t become big headaches.

Open to Change

Richard Branson is constantly open to changing his perspectives, viewpoints and approach to any situation if he feels that it will help him attain his goals and objectives in a much more effective and efficient manner.

Making Every Second Count

Richard Branson is very aware that every moment that goes by is an opportunity to do things better, to improve a process or to take the next step towards a bigger objective. He therefore makes every second count by mixing business with pleasure.

Hunting for New Opportunities

Richard Branson is always on the lookout for new opportunities and ideas that will enable him to gain an advantage over his competitors.

Asking Questions

Richard Branson is constantly asking solution focused questions that clarify his thinking and help him overcome the challenges that confront him on a daily basis.

Challenging Self

Whether in business or life Richard Branson is constantly challenging himself. He sees everything as an opportunity to strengthen his resolve, expertise and grow his global Virgin empire.

Enjoys Living Life to Fullest

Richard Branson is constantly seeking out new exciting endeavors, adventures and experiences. He believes that life must always be lived to its fullest potential.

Having Fun

Richard Branson turns everything into a game where having fun is on top of his agenda. For this very reason he enjoys mixing work with pleasure and has successfully created an easy-going and fun-loving culture at Virgin.

Meeting New People

Richard Branson is a passionate networker. He enjoys meeting new people, discussing new opportunities, and building mutually rewarding relationships with others.

Trying New Things

Whether it be venturing into a new and unexpected industry, or flying balloons over record distances, it seems that Richard Branson will do just about anything at least once.

Enjoys Working

Because Richard Branson mixes his work with things that bring him pleasure, this lifts his spirits and strengthens his motivation to work for extended hours throughout the day and night.

Carries a Notepad

Richard Branson carries a notepad in his pocket in order to capture ideas for new projects, gather feedback from customers and employees, and to write his goals, thoughts and experiences on paper. This likewise helps clarify his thoughts and provides him with guidance throughout the day.

Surrounds Self with Great People

Richard Branson surrounds himself with business coaches and mentors who act as sounding-boards — helping to guide his decisions. He also surrounds himself with reliable colleagues and co-workers who have similar goals, values and interests. These people naturally compliment Virgin’s ever expanding cultural presence. In addition to this, Richard Branson surrounds himself with supportive family and friends who believe in him, his mission and vision.

Takes Calculated Risks

Richard Branson takes calculated risks in business and life. He understands where the boundaries lie, and is therefore careful not to over-extend his personal and professional capabilities and capacity to move intelligently through periods of emotional turmoil.

Takes Time to Read and Learn

Richard Branson fully understands that lessons are often learned through mistakes and experience. However, he acknowledged that lessons can also be experienced within the pages of a book. And it is these book-experiences that save him an ample amount of time, energy and money, that he would normally spend learning in the real world.

Takes Time to Catnap and Daydream

In order to re-energize his body and mind, Richard Branson takes catnaps throughout the day. He also undertakes periods of daydreaming about his passions, which invigorates his creative mind and strengthens the flow of new ideas.

Takes Time to Think

Richard Branson sets time aside to create new ideas, plan projects and think about creative solutions to pressing problems..

Richard Branson’s Skill Set

A lifetime of unique experiences and a passion to fulfill his goals and objective, have assisted Richard Branson to develop certain sets of skills that help to improve his productivity as he goes about his days.

Here are the skills in no particular order:

  • Flexible thought
  • Sales skills
  • Public relations
  • Negotiation skills
  • Persuasion skills
  • Leadership skills
  • Good listening skills
  • Good communication skills

When Richard Branson communicates with other people he often uses stories, descriptive words and metaphors that paint pictures and excite the senses — bringing his listeners into his personal world and interpretation of reality.

Richard Branson’s Mindset

Richard Branson is who he is, and does what he does because of who he has become as a result of a culmination of experiences, setbacks and triumphs. These circumstances have shaped his mind in profound ways, enabling him to achieve incredible feats that have progressively built his fortune and empire.

To unlock this mindset, one must look no further then the patterns of Richard’s behaviors, decisions, language and actions.

Richard Branson’s Purpose

The primary purpose that drives and directs all of Richard Branson’s choices, decisions, behavior and actions is the act of making a difference in this world.

Richard Branson’s Values

Every one of us has a hierarchy of values that help direct our daily choices and decisions. The values that lie on top of this hierarchy we consider to be of utmost importance, while the values that lie on the bottom tend not to influence our lives to a significant degree.

Richard Branson’s values have helped shape all the circumstances of his life. And while it is difficult to pinpoint the hierarchy of his values (these can change all of the time), we can however identify some of the primary values that are currently molding his destiny.

Here is a list of values that are driving Richard Branson’s actions and decisions (they are presented in no particular order):

  • Family
  • Entrepreneurialism
  • Adventure
  • Frugality
  • Fun
  • Teamwork
  • Contribution
  • Competition

By progressively adjusting your own values to match the list presented above, you will find that your choices, decisions and actions will slowly begin to align and match those of Richard Branson’s.

How different could your life be if you adopted Richard Branson’s values as your own?

Richard Branson’s Beliefs

Alongside values we have beliefs.

Beliefs are the building blocks of our daily decisions, behaviors and actions. They will essentially determine the actions that we take, or refrain from taking when faced with obstacles or challenges.

Richard Branson’s beliefs have been shaped and molded as a result of a lifetime of unique experience. These beliefs have strengthened his resolve and made him into the man we know today.

Here is a list of some of the beliefs that have shaped Richard Branson’s personality:

  • Believes that anything is possible.
  • Believes that everything is negotiable.
  • Believes that rules are made to be broken.
  • Believes that business is a fun and creative way of life.
  • Believes in developing people.
  • Believes in leading from the front.
  • Believes in action over hope.
  • Believes in being polite and honest.
  • Believes in doing no harm.
  • Believes in building teams.
  • Believes in integrity.
  • Believes in respect.
  • Believes in trust.
  • Believes in controlling one’s own personal destiny.

How different could your life be if you adopted Richard Branson’s beliefs as your own?

Richard Branson’s Qualities

There are certain and specific qualities that Richard Branson cultivates on a daily basis that help shape his character and public persona. These qualities include:

  • A solution focused attitude.
  • An ambitious and passionate nature.
  • A competitive, resilient, bold, rebellious and ruthless approach to life.
  • A fun-loving, humorous, cheeky, curious, enthusiastic and charming demeanor.

These qualities are a representation of the visual mask that Richard Branson projects out into the world on a daily basis. These are the qualities that the media writes about, that co-workers gossip about and that others try and emulate. However, keep in mind that you cannot cultivate these qualities within your own character if your values and beliefs are in conflict with the external persona that you are trying to project into the world. You must therefore, first work on yourself within, before experiencing the results in the physical world.

How different could your life be if you adopted Richard Branson’s qualities as your own?

Richard Branson’s Perspectives

It is probably safe to say that Richard Branson perceives life somewhat differently than the majority of people in this world. And it is this perspective that drives his thoughts and influences the emotions he allows himself to experience on a daily basis.

Let’s take a closer look at these perspectives:

  • He lives his life on the edge.
  • He lives life to the fullest.
  • He lives life for the moment.
  • He lives life with a work-hard / play-hard mentality.
  • He understands that a solution will always be found no matter how big the problem.
  • He chases his dreams while at the same time remaining grounded in the real world.
  • He sees money as a means of making things happen, and not an end in itself.

These perspectives help shape his life, while transforming the patterns of thought that are directing his behavior.

How different could your life be if you adopted Richard Branson’s perspectives as your own?

Richard Branson’s Secret to Success

Richard Branson’s Secret to Success Video on Metacafe

Richard Branson Quotes

Here are a number of well known Richard Branson quotes that will provide an even deeper insight into the makeup of his character:

Business opportunities are like buses, there’s always another one coming.

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

And you know, I’ve had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

Fortunately we’re not a public company — we’re a private group of companies, and I can do what I want.

I believe in benevolent dictatorship provided I am the dictator.

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other — and we still are.

I wanted to be an editor or a journalist, I wasn’t really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.

Ridiculous yachts and private planes and big limousines won’t make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa — and it’s about getting a balance.

The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.

We’ve got an engaging, edgy, vibrant, fun product, … It may or may not work, but we’re going to give it our best shot.

What’s the quickest way to become a millionaire? Borrow fivers off everyone you meet.

I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

You never know with these things when you’re trying something new what can happen. This is all experimental.

Well, I’m somebody who is just living…living life, and if I get frustrated by something, then I like to try to put it right,

It has been like hitting up against a solid brick wall. All day and all night long, we battled to get through it.

I am slightly biased, but I think it is an incredible achievement — the last great aviation record left.

Final Thoughts

There is no doubt that Richard Branson’s qualities have brought him a great deal of success and fame over his lifetime. His charismatic persona, his rebellious and death defying acts, and his easy-going nature provide him with a unique blueprint of success that has helped him create a global brand unlike anything the world has ever seen.

To model his success, one must cultivate an extraordinary amount of patience, discipline and passion over an extended period of time. It is after all these qualities — above all else — that lay down the seeds and the foundations of the dreams that are still yet to come.

I hope you enjoyed this post. If you have any further queries or questions, or would like to share your experiences about this topic, than please do so in the comments section below.

Time to Assimilate these Concepts

Richard Branson

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Did you gain value from this article? Would you like to keep these concepts at the forefront of your mind? If so, then you might like to download the accompanying mind map reference poster to your iPad, tablet or computer. The map presents you with a quick overview of this article. It’s designed specifically to help improve your memory and recall of this information so that you can better integrate these concepts into your daily thoughts, habits and actions.

If you enjoy using these maps, then I would like to encourage you to become a Lifetime Member where you will gain access to an ever growing number of 250+ self-growth mind maps that can help you excel in every area of life. It would be fantastic to have you join our community of existing lifetime members.

Gain More Knowledge…

Here are a number of highly recommended free articles and online resources that will further help expand your understanding about this topic:

Recommended Books

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31 Responses to “Richard Branson Secrets to Success”

  1. Omar April 7, 2009 at 8:17 am #

    Thanks for this article. I see things much differently. I have fresh eyes, a new lense. Money isn’t success. Doing what you enjoy and providing a service to people. Again well written, informative and invaluable article.

    Omars last blog post..A Plan B?

    • Adam Sicinski April 7, 2009 at 9:55 am #

      Thank you for your comments Omar.

      From Richard Branson’s perspective life is indeed far more than attaining money. In fact his primary value is his family. That in itself is more important to him than anything else. Additionally, to serve others and to build something you are most passionate about is a wonderful place from which to live our lives.

  2. Omar April 8, 2009 at 1:17 am #

    Adam, I feel like I’m getting closer towards my dreams. But then, sometimes I feel discouraged because I’m not there yet. Let me correct that. I am there. I guess I answered my own question. Recently, I’ve been focusing on building wealth. I work part time, but I want to build passive income streams to help myself as well as my family. I want to travel and enjoy life. Right now, I’m fortunate that I’m single and childless. I’ve opened up two high yield savings accounts. My focus now is providing value for people. I know this is the only way I’ll make money, be happy and feel and inner completion. Any thoughts?

    Omars last blog post..A Plan B?

    • Adam Sicinski April 8, 2009 at 9:36 am #

      I do agree with you Omar, and I completely understand where you are coming from. I think that when it comes down to it, we are all giving some kind of value to others. However, many people are going about it the wrong way and are struggling to make a living. Before we can effectively provide value to others, we must first learn to value ourselves (our time, energy, creativity, money, etc). And once we value ourselves accordingly, than we are ready to make a living by providing high levels of value for other people. However, if we skip over this step, than we may very well struggle to understand why we are not 100% content or happy within ourselves and with life.

      - Value yourself first.
      - Put a price on your worth.
      - Put a price on your time.
      - Put a price on your energy.
      - Put a price on your creativity.

      Now go out into the world and serve others by giving the highest level of value you can provide them with – giving of your time, energy, money and creativity. Only in this way will we ever find true happiness, completion and material satisfaction. And as much as people may tell us that material things aren’t necessary – they are in fact kidding themselves. We don’t live in the Stone Age; we live in the 21st Century, where material possessions and wealth provide us with opportunities to create a better life for ourselves, for others, and to create a better world.

      Hope this helps.

  3. Omar April 10, 2009 at 9:05 am #

    Thanks Adam. I will follow your advice. Very powerful.

    Omars last blog post..A Plan B?

  4. Amorn September 29, 2009 at 7:14 pm #

    Thank you so much. This article is very useful since I am looking for any model to find the secrets of success people. However, I still do not understand how the mind map relate with the success.

    • Adam Sicinski September 30, 2009 at 12:55 am #

      Hi Amorn,

      A Mind Map is a means of expressing ideas in a simplified format. You can effectively utilize the Richard Branson Mind Map as a reference guide. Simply print it out, stick it up on your wall and refer to it throughout the day.

      Because the Mind Map summarizes the blog article, you won’t need to refer to the article in order to get a grasp of the main points and ideas which are presented within the Mind Map itself.

      Hope this helps.

  5. Amorn October 1, 2009 at 12:53 am #

    Dear Adam,

    Thank you again for your information. I already got the Richard Mind Map with the explanation. I also agree with your suggestion. Anyway, Do you mean that I can use Mind Map to find out how does he/she get success?

    Sorry if I have many questions. Let me introduce myself, I graduated MBA from Swinburne University, Australia. Now I am a DBA student at AIT, Bangkok, Thailand. and doing dissertation which topic about the secrets of success Entrepreneurs.

    I am very happy after I read your background. and hope you are willing to help me to know more please.

  6. Lalitha Brahma April 28, 2011 at 11:53 am #

    I just came across your website and found wealth of information. Currently, I am overwhelmed, but I am sure you mind maps are going to make my life and business simple. If I need to seriously implement your mind maps, can you suggest, where do I start from? Thanks for your generosity in providing so much useful information.

    • Adam Sicinski April 28, 2011 at 7:50 pm #

      Hi Lalitha,

      The best place to start is to visit the Free Mind Map download page – Then have a read of the MasterMind Matrix to see how everything fits together – I will be releasing an eBook about the MasterMind Matrix chart in the not too distant future. This will provide you with a wealth of information about all the different maps.

      Also on the archive page you will find a list of links to maps and articles segregated by topic of interest. You might also find the IQ Matrix YouTube channel of interest where I provide a visual overview of some of the maps. Not a lot of videos there at the moment, however this will grow over time.

      Over the next 12 months I’ll be releasing short eBook summaries of each of the mind maps which will help provide a more detailed break down of each IQ Matrix.

      Hope that helps. Thank you for visiting the site :)

  7. m.aflal ameer May 30, 2011 at 1:26 am #

    dear sir,
    i have kept u as my roll model. the main fact which made me to make you as my roll model is your achievements.

    in the present, i find very difficult to come across my education.
    but most of them still encourage me saying i could do!

    so Mr. Richard Branson could you tell me some ideas to make my life success with all my desires come true!

  8. jaybee June 25, 2011 at 4:21 am #

    Adam its been a great work you are doing for keeping up the world of mind mapping so interesting and straight talk easy to understand.Thank you for your generosity for the the free downloads.More power!

    • Adam Sicinski June 25, 2011 at 11:04 am #

      I appreciate the feedback Jaybee :)

  9. Anthony Manly October 3, 2011 at 2:35 pm #

    awesome I have met Richard Branson at the Virgin lounge in Sydney airport and can vouch heavily for the person he truly is. HE has made my life change for the better as I currently live by his values and beliefs which has assisted me to live a better life. Thanks for sharing

    • Adam Sicinski October 3, 2011 at 8:26 pm #

      Hi Anthony,

      He’s certainly a true inspiration. Changed my life as well :)

  10. Marine Directory January 4, 2012 at 10:45 pm #

    Hello, A very insightful post. Thanks for the info. Its great that if our default settings are giving us messy or stringy builds, this dialog can probably help.Thanks for the information.

  11. andrea January 26, 2012 at 8:01 pm #

    I’ ve just stumbled on this website and i seriously think that what your’are doing is simply amazing. thanks, really thank you for all the time that you put into it and for the informations you provide.
    (you just gained a fan from Italy =) )

    • Adam Sicinski January 27, 2012 at 9:21 pm #

      Thank you Andrea. I appreciate your feedback :) 

  12. Goldtown11 February 22, 2012 at 8:14 pm #

     Have a profitable Biz Plan for BRANSON, Missouri Beatles Museum. Where
    can I Fedex to Richard for investment evaluation? Tom @

  13. ???? ?? May 30, 2012 at 12:05 pm #

    hey friend, i think your site is very interisting for me, your site give me some important information, thanks a

  14. Melissa Davies June 12, 2012 at 5:52 pm #

    Love this post Adam – very inspiring and well written, as is your site overall. I like how you’ve listed a few bullet points from/about his perspective, has a lot of impact. All the best, Melissa

    • Adam Sicinski June 12, 2012 at 11:42 pm #

      Thanks Melissa. I appreciate and value your feedback.

  15. Daniel Toth October 1, 2012 at 2:23 am #

    I am a broke inventor with a published invention. I’ve taken action to the point of exhausting funds(lawyers,enigineers,researchers) which were limited to begin with. I believe that action is better than hope and now my only hope is that time is on my side in obtaining my patent because even with my elaborate research report for the product I know will be the hottest of the next decade, at the end of the day with all do respect to Sir Branson, it takes money to make money.
    In case you ever read this Richard, you are inspireing, and money isn’t everything but it is important for those of us who truly wish to do good things with it.

  16. Grappley grapples February 19, 2013 at 5:14 pm #

    mate this is great stuff. I’m writing work about role models for myself and this one really helped woo hoo!

    • Adam Sicinski February 19, 2013 at 6:41 pm #

      Fantastic. Great to hear that it was of some value. Best of luck with the work you’re doing about role models. I hope it goes well.


  17. Become Anybody February 23, 2013 at 8:27 pm #

    Thank you Adam.

    This page is a terrific resource for any would-be entrepreneurs, billionaire wanna-bes or “Success” fans who want to emulate Branson.

    Through the information here they can get a deeper connection to the man.

    I’m sure that ANYONE who could channel even 10% of Branson’s energy and dynamism would make terrific strides in their own lives and fortune building!

    Thank you.


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